TopSport – Closure Record

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OperatorBlueBet Holdings Ltd, trading as BetrMarketAustraliaDeal announcedFebruary 2025Overall statusMergedCompleted1 April 2025Players moved toBetrLast verified10 September 2026
TopSport was an Australian bookmaker. It was bought by BlueBet Holdings in a deal announced in February 2025 and completed on 1 April 2025. The brand was retired and its customers were moved onto the Betr platform overnight. Balances and pending bets moved with them. This is the second Australian bookmaker Betr has absorbed.
Feb 2025Deal announced1 Apr 2025Deal completed63 millionRows of customer data moved2ndBrand Betr absorbed

01 · The bookmaker

Australia has fewer bookmakers every year

Australia has a lot of online bookmakers on paper. In practice a handful of large ones take most of the money. The mid-sized ones keep getting bought.

TopSport was one of the mid-sized ones. It had its own customers and its own following. It did not have the scale to fight the big names on advertising.

The buyer was BlueBet Holdings Ltd, a company listed on the Australian stock exchange. BlueBet had itself already changed name. In 2024 it bought the Betr wagering business from Matthew Tripp. It then took the Betr name for its customers. Its own BlueBet brand was retired.

So Betr has now absorbed two Australian betting brands in about a year. Its own former name, and TopSport.

02 · The takeover

Announced in February, done by April

The deal was announced in February 2025 and completed on 1 April 2025.

The price was 1.5 million Australian dollars on completion. The TopSport owner also got 8.8 million shares. Up to 23 million more options depended on performance.

TopSport chief executive Tristan Merlehan did not leave. He joined BlueBet as chief trading officer. That is usually a sign of an agreed sale rather than a rescue.

This was not a failure. Nobody went bust and no regulator was involved. A smaller bookmaker sold to a bigger one.

03 · The money

Balances and pending bets moved across

This is the part that matters and TopSport handled it well.

The migration happened overnight in one cutover. The company said over 63 million rows of customer data were moved securely. That included transactional data, pending bets and account balances.

Pending bets are the detail worth noticing. If you had a long-term bet running, it went across with you rather than being cancelled. Plenty of closures in this archive simply void those.

We found no complaints from TopSport customers about the move.

We could not load the old TopSport address ourselves. Three attempts on 10 September 2026 all failed before any page came back. So we cannot tell you what is there now, and we are not going to guess.

Betr now holds those accounts. Anyone who thinks a TopSport balance never arrived should contact Betr first. If that fails, go to the Northern Territory Racing and Wagering Commission.

When one bookmaker buys another, ask what happens to bets that have not settled yet. Moving them across is fair. Cancelling them and refunding the stake is acceptable. Voiding them and keeping the money is not.

04 · The receipts

How we verified this record

Every claim on this page is graded by how firmly we could check it. Confirmed means we saw it in the operator’s own notice or in a document that cannot easily be faked. Observed means we saw it ourselves on the live site or domain on the date given. Unconfirmed means it has been reported but we could not prove it.

ConfirmedThe TopSport acquisition was announced in February 2025 and completed on 1 April 2025Reported by an industry outlet covering the completion.
ConfirmedOver 63 million rows of customer data were moved, including transactional data, pending bets and account balancesQuoted from the company in that coverage.
ConfirmedThe price was 1.5 million Australian dollars plus 8.8 million shares, with up to 23 million performance optionsGiven in the same report.
ConfirmedTopSport chief executive Tristan Merlehan joined BlueBet as chief trading officerStated in the same report.
ConfirmedBlueBet bought the Betr business in 2024 and adopted the Betr name for its customersReported at the time, with the chief executive quoted saying the launch of Betr as the consumer brand marked the beginning of a new era.
UnconfirmedWhat the old TopSport address does todayThree attempts on 10 September 2026 all failed before any page came back.
UnconfirmedWhether every TopSport balance arrived at BetrNo complaints found, and no confirmation either.
What we checked, and what we did not. We took the deal dates, the price, the data migration detail and the executive move from an industry report on the completed acquisition, and confirmed the earlier BlueBet to Betr rebrand from separate coverage of that event. We tried three times to load the old TopSport address on 10 September 2026 and report that all three attempts failed, rather than claiming the domain is dead. We searched for customer complaints about the migration and found none. We did not contact BlueBet Holdings Ltd. Last independently checked: 10 September 2026.

05 · The questions

TopSport – the questions still open

Q. What happened to TopSport?

It was bought by BlueBet Holdings and retired as a brand. The deal completed on 1 April 2025 and customers were moved to Betr.

Q. Did I lose my balance?

No. The company says account balances and pending bets were moved across in the migration.

Q. What about bets that had not settled?

They moved with the account rather than being cancelled.

Q. Where do I log in now?

Betr, which holds the accounts that came from TopSport.

Q. Did TopSport go bust?

No. It was an agreed sale to a larger company, and its chief executive joined the buyer.

Q. Who do I complain to if money is missing?

Contact Betr first. If that gets you nowhere, the Northern Territory Racing and Wagering Commission licenses Australian corporate bookmakers.